REP Fitness - renowned for its innovative, high-quality gym equipment - partnered with Barleycove Creative on its first brand campaign. Pursue Your Strength celebrates the same hard-fought journey of physical fitness and personal growth that inspired its co-founders to build the company.

Concept & script: Barleycove Creative, Sam Bricker, Scott Noble

Production Co: Barleycove Creative

Director & Photographer: Ian Stoker-Long

Director of Photography: Sam Joos

Post Production: Ian-Stoker Long; Trident Post Production

Brand: Lauren Lejune

Athletes: Claire Thomas, Adam Brandt

Voice-Over: Thomas Copeland Jr.