The heritage and understated elegance of Hotel 1928 offered the perfect backdrop for Hartmann’s timeless style—an ideal setting for seasonal storytelling and the launch of its new tweed collection.

Barleycove Creative was tasked with producing the project and securing a travel destination that matched Hartmann’s storied legacy and aesthetic; one that could serve as both a compelling visual narrative for seasonal storytelling as well as a new collection launch, and be a functional space for an agile photo + video production team.