Reebok set out to take its Be More campaign beyond the expected, opening it up to outside creative voices as a way to bring the brand’s purpose to life in new ways. The first collaboration was with renowned artist Tristan Eaton, whose bold mural transformed Reebok’s headquarters—the Home of Fitness—into a vibrant expression of that purpose. Barleycove Creative partnered directly with Tristan to bring the project from vision to reality.